Different types of Marketing and Products vs Services

Marketing tactics can also interconnect an overall value to their customers. In many cases, this is the fundamental part of building good will in your target markets. For example, Samsung has invested in creating commercials for billboards, television, and magazines that showcase their products in such a way that their customers feel an attraction towards Samsung’s products.

Different types of marketing and Products vs Services

Also See : Advance starting points for Marketing | Industrial marketing strategies


If we talk about types of marketing, so there are some well-known types of marketing.

  1. Word of Mouth Marketing

    Word-of-mouth Marketing is Focuses on the transferring of information from one person to another by oral communication. User or Consumers are very excited to share with the world the brands they love. Most of the consumers find meaning in sharing stories of their favorite products and services. Word of Mouth is one of the earliest ways people learned about what to purchase.

  2. Online Marketing

    As commerce, has broadcasted to the Internet, a new form of marketing has arisen. From online Ad- banners to those irritating pop-ups, online sellers have tried to get their users attention any way they can. Online marketing is one of the top most method used by companies.

  3. Offline Marketing

    With the mass adoption of the Internet, Online marketing is one of the top most method used by companies, many companies are finding new ways of mixing offline marketing with new technologies to create more attractive customer experiences.

  4. Direct Marketing

    Indirect Marketing companies communicate directly with customers and prospects through email, mail, fliers, texts and other advertising material.

  5. Newsletter Marketing

    Newsletter Marketing is an entertaining way to promote a business. Just write a newsletter that highlights some of the extraordinary things that have happened to the Company/ Organization. These newsletters create a sense of attachment and contribution with their members.

  6. Search Marketing

    Now a day, when users have queries they often don’t ask their friends; they go straight for Google. Actually, Google is so good at answering our queries that billions of people daily search for their answers on this site. It’s the best way to make company website are optimize that site for search engines, with this your business will increase rapidly.

  7. Social Media Marketing

    Social media sites like Twitter, Google+, Instagram and Facebook offer a wonderful opportunity for businesses willing to invest in user engagement. Social media marketing is still in its beginning but is growing up pretty fast.

  8. B2B Marketing

    Industrial marketing (IM) is a primarily B2B sale also knows Business to business. It generally involves the supply and buying of raw materials for the production of service or products.Industrial marketing (IM) is well done with the help of sales representatives as the requirements vary from client to client which should be serviced in a personalized way.

  9. Promotional Marketing

    Promotional marketing is a marketing tactic designed to inspire a customer to take action towards a purchasing decision. It’s a strategy that includes various inducements to buy, such as:

    • Contests: Play and win for free.
    • Coupons: Coupons still work for small business.
    • Sampling: Try before you buy or Test drive of a Car
  10. B2C Marketing

    B2C is business conducted directly between a company and who are the users/ Consumers of its products or services. B2C is about emotionally targeted things (entertainment, hunger, diet, special offers etc.). B2C is not trying to build a close relation to you if they are reading or are considering your product.

The key differences between a “Product” and a “Service”

It is mostly tangibleIt is mostly intangible
Managed by product ownerManaged by service provider
Less interaction with CustomerMaximum Interaction with Customer
Bill is mostly PrepaidBill is mostly Postpaid
Products are usually owned by the end-consumer Services are only experienced, leased or rented
Examples are: Laptop, Mobile, Soap, Oil, Car, ClockExamples are: The Internet, Tv cable, Gas, Electricity


A product is a physical thing, anything we can touch or feel its presence. In the case of software as a product, its intangible but mostly products are tangible. The products are sold in a packaging in the market. Mostly we put the products in a showcase in order to increase the sale. Products have some specific price for the retailer and as well as for the consumer. After selling the product, the owner bears the maintenance cost.


A service is an intangible thing maintained and offered by a company to his customers. for example, we use internet, television, flight services, train service, electricity, gas. If we talk in the world of information technology we can relate with a website hosting company or a virtual computing company. After acquiring a service user has to pay the bill for the service according to company plan daily, weekly, monthly or yearly.

Factors affecting marketing products and services

In real life, services are facing more problems as compared to products. When a service is provided by a company then the company has a responsibility to maintain it. If we talk about internet service provider they have to provide reliable service to his customers, they have to face complaints in case of any failure, they have to collect bills and they have to interact with customers more frequently. Whereas products have safe room as compared to services after selling a product vendor have to take feedback from his customers and maintain the quality of the products. As we know products are supplied worldwide so vendor has to keep in view the demand of his customer very specifically in order to maintain the reputation.


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