What is Remarketing?
Remarking is the type of marketing in which you show ads to people who’ve used your mobile app or visited your website. It works when someone visits your site and leave without buying. After this, when the visitor visits another ad-enabled web site or mobile app, Advertising companies show the relevant content of your website in their Ad Frames. Nowadays when we discuss Remarketing, we can’t stay without talking about dynamic ads importance in remarketing
It significantly impacts on the number of customers, by this, we can access to people when they are most likely to buy. Using Remarketing technique, we can reach individuals who are using websites and mobile apps as they browse over 3 million websites and mobile apps.
How Dynamic Remarketing Works:
In Remarketing, advertising company shows your ads to people who have previously visited your website or used your apps. Whereas, Dynamic Remarketing takes remarketing to the next level by showing advertisements that include products or services that people viewed on your site.
Dynamic remarketing display ads tailored to your site visitors. For example, someone visited a site which was related to mobile phones, visitor searched some phone models, and he/she leave the website without buying. After leaving he/she will open another site to buy a mobile phone when he/she visits, the ads of the previously visited mobile website will be shown according to their interests.
Applications of Dynamic Marketing:
Dynamic marketing is not only for e-commerce sites but also has different other forms:
Travel: If someone is managing a traveling agency and hosting a website where he/she is providing ticket booking facility. Dynamic marketing can be used for those visitors who leave your site without booking ticket. When he/she goes to another website, the ads of traveling website will be shown according to his interest dynamically.
Education: If someone is providing the facility of e-learning, same as other websites if a visitor leaves web site without purchasing any package. On visiting another website, the ads related t the previous website will be shown.
Hotels: In this domain, you can also use dynamic remarketing to show different rooms and halls that you have so you don’t have to create a new ad for each. One dynamic remarketing will automatically generate an ad for your visitor who has previously visited your website.
Real Estate: Same as other businesses you can build a dynamic remarketing campaign for Real estate Business in order to increase your customers.
Types of Dynamic Remarketing:
- Remarketing for Mobile apps:
In this type, you can show ads to people who have used your mobile app as they use other mobile apps or browse other mobile websites.
- Remarketing lists for search ads:
While visitor search for what they need.
- Remarketing for Display network:
Ads will be displayed while visitor browses the Web.
- Video remarketing:
Ads are shown to people who have interacted with your videos or YouTube channel.
- Email-list remarketing:
According to customer interest, upload a list of email addresses of your customers. When those people are signed into Google Search, YouTube, or Gmail, you can show them ads.
The importance of Dynamic Ads in Remarketing:
By using dynamic Ads in remarketing advertiser get more advantage because visitors visit advertised content more than static ads remarketing.
Advertisement Industry figures identify that approx. 95% of visitors leave a website without converting. 70% of users abandon shopping carts without purchasing and approx. 49% visit an average 3-5 site before completing a purchase.
With these figures, Dynamic Ads Remarketing is the best method to increase customers or to give retailers a second chance to re-engage with customers. Dynamic Ads delivers the tailored content according to customer’s interests.
It saves advertiser’s time to create static ads using image/videos/animated Gifs etc. Advertisement company automatically create ads using images, text, and videos according to viewer’s interests.
- Targeted and Personal advertising:
In Dynamic Ads Remarketing, no unnecessary impression is required in ads but the precise targeting of users.
- Name recognition increases:
You’re proud of your business—make it known! Post your business name anywhere you can to increase name recognition.
- Top of mind:
Once the user searched for the product and shown his interest and then showing the ad with the same product.
- More conversion:
Easy to get user convert who has shown some interest in the product
- Lower cost per conversion:
By focusing on very specific audience, you avoid irrelevant ads leading to a more efficient management of the budget.
- Automatically generated High-performance layouts:
Advertising company predicts which dynamic ad layout is best for the person, placement, and platform where the ad will show.