It allows businesses to promote custom ads or contents that targeting a specific audience with costs.Facebook ads can appear in yours target audiences News feed or right column of Facebook.
Best Facebook advertising practices:
1-Always determine your objectives before you start.It’s important to know the purpose of your Facebook Ad before you decide budget on your advertisements.Understand the aim which increases your brand awareness, video views etc.Each action made by your audience increase your Facebook ad costs money.
2-Be specific on your audience targeting.Narrow your audience targeting to ensure that your add will appear where the people you want to see it will be.
3-Rotate your ads regularly to avoid ad fatigue.’Ad fatigue’ is when people see your ad too many times, so they bored and stop clicking.When your click through rate starts to drop, so driving up your cost per click which makes likes, comments.
Steps for advertising ads on Facebook:
Create a Facebook business page:
The important step is to determining the category of the page while creating a facebook page.The category of the page describe the nature of your business and helps the people to find your page.The category name displayed on your page so it’s the first thing user can see when they visit your brand on facebook.
Keep these steps in mind when creating facebook page:
- Fill out your page information in full detail.
- Include relevant facebook profile and cover photo.
- Have a facebook page strategy.
Create goals of your facebook ads:
When creating a strategy of your facebook ads, time bound make sure that your goals are S.M.A.R.T(specific, measurable and attainable,realtime-bound).S.M.A.R.T goals will help you to achieve a better return on investment.
if you’re running a conference.your goals are: acquire 100 registrants in two months.This goal will now guide your Facebook Ad strategy and help you to choose the right type of Ad.
Choose an objective for your campaign:
You have created your Facebook pages and have goals for your Ads, now you can go into Facebook Ads manager and choose an objective for your ad if your goal acquires registrants for upcoming events, you would choose “Raise attendance at your event”.Or if you want to drive people to your blog, then you would choose objective,”Send people to your website.”
Customize your target audience:
This step is crucial in setting your Facebook ad up for success.Targeting the ads based on location, gender, age, behavior interests and language.You can further customize by creating custom audiences to reach people who already know your business.or to remove them so you can reach new people on Facebook.These custom audiences can be created a custom list, web traffic or app activity.
Choose your budget:
After you’re done choosing your target audience. Then you choose how much you want to spend on your ad.You set the ad budget to the maximum amount you want to spend. If you choose to have a daily budget. The amount which you enter will be the maximum amount that you’ll spend each day. If you do a lifetime budget. The amount you enter is the maximum you’ll spend during the lifetime of your ad.
Choose your objective:
Choose the bid for an objective.Impressions or clicks. This will determine how you will pay and who your ad will be served to.
If you optimize the Page like objective. You’ll be charged when your Ad is shown to the people who are interested in like your Page.
Choose how you want your ad to look:
The actual creation of the ad is the fun part of advertising on Facebook. Choose your images, body text, headlines, as well as placement of the actual ad. You can add five images and add 25 characters for headlines.
Keep in mind that your headline is so short. Along with the headline, there is also text that will accompany the post. They are only 90 characters long, which means your copy needs to be clear and concise.
Place your Facebook Ads on people’s desktop News Feed, mobile News Feed, right column, or audience network.
Place your order:
When your ad is ready to be reviewed, click on the green button that says Place Order. You’ll receive an email from Facebook once your ad has been reviewed and approved.
Create a Facebook ads report:
Now that you have created your Facebook Ads, it’s important that you report on the successes (and failures) of your struggle.
To create a report on your Facebook Ads visit Facebook’s getting started site.
- Go to Ads Manager and click Reports in the navigation. You’ll automatically see that data from the default report called General Metrics over the last 30 days for your active campaigns.
- Customize the matrices you see in your report and click the blue Export button on the top-right column to download your report.