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Google penguin is a ranking algorithm, Google Penguin is a code name for algorithm update that was first announced on April 24, 2012. They introduced the algorithm to fight web spam in search results.
The algorithm penalizes any practices that violate Google’s Webmaster Guidelines. especially those websites which have backlinks or using black-hat SEO techniques and then de-ranks websites on google search results.
For example: if a website is on the first page of the google search results after analyzing if that website is spamming then this algorithm will decrease its ranking and move that website on 6th or 7th number.
Google’s updates are done with a single goal, to give out more relevant and improved search results to Google users.
The first version of Google Penguin was released on April 24, 2012, named as Penguin 1 (impacting around 3.1% of queries). Penguin 1.0 targeted sites that featured disputed link profiles, backlinks, anchor text, and low quality.
A year later Google penguin second update was Penguin 2 which officially rolled out May 26, 2012 (impacting less than 0.1%).
After that rumor has absorbed on whether Penguin 2.0 targeted the same thing. The previous version of Penguin would essentially only look at the home page of a website. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.
The third update was named as Penguin 3 which officially rolled out on October 5, 2012 (impacting around 0.3% of queries). In fact, Penguin 3.0 will affect around 1 percent of all English queries. It’s still a big figure, but not as big as one would expect after such a long wait after 2.0 update. It appears to be only a data refresh.
Penguin 4 (a.k.a. Penguin 2.0)
After impacting a few queries the fourth update was penguin 3.0 update was on May 22, 2013 (impacting 2.3% of queries). Penguin 4 has a twist. It contains Penguin 2.0 technology, which Google says is a new generation of technology that should better stop spamming. This Penguin update is a major update that goes go deeper than previous and impacted much more SEOs and webmasters than the first version.
Penguin 5 (a.k.a. Penguin 2.1)
The fifth confirmed release of Google’s Penguin 5, Google itself is calling it Penguin 2.1 is spam aggressive algorithm on October 4, 2013 (impacting approx. 1% of queries). This Penguin update is using a slightly enhanced version of Google’s second-generation technology “Penguin 2”,
Penguin 6 (a.k.a. Penguin 3.0)
Google 6th update was “Penguin 6” on October 17, 2014 (impacting less than 1% English queries). This update was approximately having the same functionality but with higher intensity.
Penguin 7 (a.k.a. Penguin 4.0)
On September 23, 2016, Google announced his latest update code-name as Penguin 4.0 but as we are counting his updates another way, so according to us it’s Penguin 7. Penguin is now part of Google’s overall algorithm.
Penguin 4.0 was effectively the last Google update as the system is now (today march 17) running in real-time. Google is continually blocking and permitting websites based on its algorithm instead of at selected times. Its good, It means blocked websites can quickly revise their back-links, and be reviewed immediately.
This iteration of Penguin looks at web pages individually and ranks the pages as such. Penguin takes a more granular focus. Entire websites no longer suffer because one or two pages have disputed links. It De- rank spam page by adjusting ranking based on spam signals, rather than affecting the ranking of the domain.
Also See : Keyword Stuffing and it’s Bad Impact on SEO
How to know about Penguin penalty on your site
if your site has been marked disputed by Penguin, Google will never notify you, then check your website’s traffic as well as carry out a series of other checks like Check your traffic and significant keyword drops.
Tips to stay protected from Google Penguin Penalty
The best way to stay protected against future algorithms is
- To stay away from fake link building practices.
- Don’t try to game the system over-optimizing your site for keywords.
- Put quality content that people will love to read.
- Don’t try to take shortcuts by bribing other people to link to you. Somehow Friendly blogging is fine.
- With remarkable content and a scalable outreach process, you’ll get to the highest position of Google results and you’ll stay there, irrespective of any algorithm updates.