In marketing, we have five tools, The First, basic and important tool is Lead Generation.
Now what is Lead Generation, when we start a business we need clients, in new business we don’t have enough quantity of clients or persons who will start using our products or service.,
In Lead generation first target your audience, Compilation, Calling, Meet outside and Meet inside your organization. so as we said first we gather some Leads or Contacts of persons from banks, telecommunication companies, relatives, social networks, Showrooms, Websites or from any other related source.
Then we compile data according to our targeted audience on which we work to get best results like we want to target properties dealers so we will separate the contacts of properties deals from whole data. After separating data now, we have Person name, Phone number, Address, Profession information etc.
After compiling data, next step is to make contact with a person through Email, Call, Message or Meeting.
Let’s Suppose you are in liability department of a bank, your target is to open bank accounts and deposit good amount in one month like your target is to open 40 accounts and deposit 10 million either from one person or many persons. Then you make leads to make contacts with a targeted audience.
So, after contacting with the targeted audience you have to meet with that person outside your organization/office where he/she feels comfortable. Set Time and place where you can deal with that person, like in a coffee shop, any public park or Hotel. If he/she agreed, then try to meet inside your organization/office to make his trust.
Leads has two types
We don’t know about them we just call randomly. Call on overall Data. On this type, we have worked hard. The probability is low of becoming our customer.
Like SMS marketing, Email marketing, Social media and distribution of pamphlets etc.
We know all about him, there is a high probability that he/she will become our Customer. E.g. through a friend we get details of that person who will surely become our Customer.
Like Referrals and getting Leads data from the very specific company in order to generate leads.
Referral is very important:
Referrals are a very good source for starting a new business, you can make leads through them or you can convert them into your client/customer. Referral makes a trustworthy relationship, they provide us credible leads as any other can’t give.
In order to make referrals, you need to do two very important things.
- Make sure your current clients are happy.
- Ask for referrals.
The first step to making referrals is made your current customers happy with your services or any other initiatives because happy customers are the base of a good business. After it, very little time and effort are required to ask for referrals you don’t have to work on data, you don’t have to extract targeted audience just get contacts and make deals.
Now if you are starting a new business you will think “how to make referrals”. The best place to get first few customers is from relevant online communities, contacts you’ve networked with, and even family and friends.